Commercial General Liability
The foundation liability policy, written on forms shaped to guest operations, special events, and high guest density rather than generic commercial general liability.
NATURAL & ADVENTURE ATTRACTIONS
Adventure activity coverage, aviation placement, and waiver consulting for operators standard markets exclude outright.
What Makes This Risk Different
Adventure operators take guests deliberately into higher-risk environments — heights, fast water, remote terrain, aircraft — because the thrill is the product. Standard commercial markets respond with blanket exclusions for most adventure activities, which pushes this constituency into specialty and surplus lines by necessity rather than choice. Falls from height are the most catastrophic single-event risk: a harness, anchor, cable, or guide error at height produces spinal cord injuries, brain injuries, or fatalities, and those claims are severe and heavily litigated.
Several exposures sit entirely outside a standard program. Aviation — helicopter, balloon, and small aircraft tours — is a separate specialty market governed by FAA rules that cannot be added to a commercial policy. Equine operations require a dedicated market. Remote sites face EMS response times measured in tens of minutes to hours, making wilderness first aid certification, satellite communication, and written emergency action plans core underwriting factors. And roughly a third of U.S. states have no regulatory framework at all for ziplines and ropes courses, leaving operators to lean on ACCT, PRCA, and global industry standards (ASTM, EN, ISO) — and on their insurance partner.
COVERAGE FOR THIS CLASS
What We Write for Natural & Adventure Attractions
Guest & Public Liability
Umbrella / Excess Liability
The layer that determines whether a catastrophic claim ends the business. Towers are built from the excess down to match the severity this industry faces.
Participant Legal Liability
Covers injuries sustained during the activity itself, the exposure standard premises general liability does not reach.
Ride & Attraction Liability
Covers liability arising from mechanical and non-mechanical rides and attractions. Underwriters evaluate adherence to global industry standards (ASTM, EN, ISO), engineering tolerances, and state inspection requirements.
Aquatic & Water Park Liability
Addresses drowning and near-drowning claims, lifeguard staffing and certification standards, and CDC Model Aquatic Health Code compliance.
Sexual Abuse & Molestation (SAM)
Provides a separate limit with its own aggregate, so a SAM claim does not erode the general liability limit. Essential for any venue serving minors.
Workforce & People
Workers' Compensation
Built for the mix of seasonal, J-1, and full-time staff and the elevated class codes attractions carry, coordinated with return-to-work programs.
Accident Medical Coverage
First-party medical coverage for participant and guest injuries that resolves smaller claims outside the liability program.
Employee Benefits
Full-spectrum benefits including group health, dental, vision, life, and pharmacy, coordinated alongside property and casualty placement.
Payroll & HR Support
Outsourced payroll, HR administration, and compliance support for operators without an in-house HR function.
Background Screening
Compliant screening for high-volume seasonal hiring, including the more rigorous screening carriers require for staff working with children or animals.
Property, Equipment & Continuity
Aviation Liability
For helicopter, balloon, or small-aircraft tour operations, a separate specialty market governed by FAA regulations.
Equipment Breakdown
Covers sudden and accidental breakdown of mechanical and electrical equipment essential to operations, including repair or replacement costs and resulting loss of income.
Business Interruption
Protects revenue when a covered loss forces a closure or operational pause, built around this industry's seasonal revenue concentration.
Event Cancellation & Weather Contingency
Protects revenue and sunk costs when severe weather or public-health events force a closure or cancel a signature event.
Inland Marine / Equipment Floater
Covers safety-critical equipment and products in transit, written against documented inspection and replacement cycles.
Risk Management & Member Services
Captive Insurance & Alternative Risk Transfer
Gives qualifying, well-run operators access to captive and alternative risk transfer structures.
Contractual Risk Transfer Advisory
Reviews certificates of insurance, additional insured endorsements, and indemnification wording so risk sits with the right party.
Waiver & Release Consulting
Guidance on drafting, administering, and retaining participant waivers that hold up jurisdiction by jurisdiction.
Risk Management & Loss Control
Year-round risk management delivered through Higginbotham Day Two Services®, including safety review, compliance support, and incident response.
Claims Advocacy & Crisis Readiness
365-day claims advocacy plus pre-loss readiness, including written incident-response plans and pre-arranged crisis communications support.
Coverage Adequacy & Contract Audit
A structured review comparing carried limits against the contractual insurance requirements imposed by customers, landlords, and municipalities.
Simplified Onboarding
A single digital intake that replaces duplicate-application paperwork across the full coverage portfolio.
Dedicated Service Team
Direct access to a dedicated specialty team, the same people who place, service, and advocate for your account.
Exclusive Member Discounts
Member-only pricing and program incentives for IAAPA members across covered lines and program-related services.
OUR INSURANCE SOLUTIONS
Insurance Designed for the Global Attractions Industry
IAAPA Insurance Solutions is built on three core commitments—helping IAAPA members manage risk, protect their people and property, and strengthen their operations.
BUILT FOR THE INDUSTRY
Coverage forms, specialty market access, and risk support built for the attractions industry.
ENDORSED BY THE INDUSTRY
The insurance program your association built, aligned with attractions industry global standards and best practices, and available to U.S.-based IAAPA members.
BACKED BY HIGGINBOTHAM
Delivered through the 18th-largest broker in the United States, with 140+ offices and the specialty market relationships this industry requires.
FAQ
Frequently Asked Questions
What is IAAPA Insurance Solutions?
Who is it for?
Can you place classes other markets have declined?
Do I have to move all my insurance to the program?
Will my rates be lower?
Is this just one type of coverage?
What types of insurance are available?
Why go through the program instead of buying coverage on my own?
How does the program handle a serious incident?
Do you help with risk management and safety, or just placement?
Are there benefits beyond insurance coverage?
How does IAAPA benefit from this program?
I’m a supplier, not an operator. Is this for me?
How do I get started?
Still have questions? Whether it’s about coverage, market access, or how the program works for your specific operation, our team is ready to help.
Bring Us the Account Another Broker Turned Down
Hard-to-place is where this program does its best work.
NATURAL & ADVENTURE ATTRACTIONS
Adventure activity coverage, aviation placement, and waiver consulting for operators standard markets exclude outright.
What Makes This Risk Different
Adventure operators take guests deliberately into higher-risk environments — heights, fast water, remote terrain, aircraft — because the thrill is the product. Standard commercial markets respond with blanket exclusions for most adventure activities, which pushes this constituency into specialty and surplus lines by necessity rather than choice. Falls from height are the most catastrophic single-event risk: a harness, anchor, cable, or guide error at height produces spinal cord injuries, brain injuries, or fatalities, and those claims are severe and heavily litigated.
Several exposures sit entirely outside a standard program. Aviation — helicopter, balloon, and small aircraft tours — is a separate specialty market governed by FAA rules that cannot be added to a commercial policy. Equine operations require a dedicated market. Remote sites face EMS response times measured in tens of minutes to hours, making wilderness first aid certification, satellite communication, and written emergency action plans core underwriting factors. And roughly a third of U.S. states have no regulatory framework at all for ziplines and ropes courses, leaving operators to lean on ACCT, PRCA, and global industry standards (ASTM, EN, ISO) — and on their insurance partner.
COVERAGE FOR THIS CLASS
What We Write for Natural & Adventure Attractions
Guest & Public Liability
Commercial General Liability
The foundation liability policy, written on forms shaped to guest operations, special events, and high guest density rather than generic commercial general liability.
Umbrella / Excess Liability
The layer that determines whether a catastrophic claim ends the business. Towers are built from the excess down to match the severity this industry faces.
Participant Legal Liability
Covers injuries sustained during the activity itself, the exposure standard premises general liability does not reach.
Ride & Attraction Liability
Covers liability arising from mechanical and non-mechanical rides and attractions. Underwriters evaluate adherence to global industry standards (ASTM, EN, ISO), engineering tolerances, and state inspection requirements.
Aquatic & Water Park Liability
Addresses drowning and near-drowning claims, lifeguard staffing and certification standards, and CDC Model Aquatic Health Code compliance.
Sexual Abuse & Molestation (SAM)
Provides a separate limit with its own aggregate, so a SAM claim does not erode the general liability limit. Essential for any venue serving minors.
Workforce & People
Workers' Compensation
Built for the mix of seasonal, J-1, and full-time staff and the elevated class codes attractions carry, coordinated with return-to-work programs.
Accident Medical Coverage
First-party medical coverage for participant and guest injuries that resolves smaller claims outside the liability program.
Employee Benefits
Full-spectrum benefits including group health, dental, vision, life, and pharmacy, coordinated alongside property and casualty placement.
Payroll & HR Support
Outsourced payroll, HR administration, and compliance support for operators without an in-house HR function.
Background Screening
Compliant screening for high-volume seasonal hiring, including the more rigorous screening carriers require for staff working with children or animals.
Property, Equipment & Continuity
Aviation Liability
For helicopter, balloon, or small-aircraft tour operations, a separate specialty market governed by FAA regulations.
Equipment Breakdown
Covers sudden and accidental breakdown of mechanical and electrical equipment essential to operations, including repair or replacement costs and resulting loss of income.
Business Interruption
Protects revenue when a covered loss forces a closure or operational pause, built around this industry's seasonal revenue concentration.
Event Cancellation & Weather Contingency
Protects revenue and sunk costs when severe weather or public-health events force a closure or cancel a signature event.
Inland Marine / Equipment Floater
Covers safety-critical equipment and products in transit, written against documented inspection and replacement cycles.
Risk Management & Member Services
Captive Insurance & Alternative Risk Transfer
Gives qualifying, well-run operators access to captive and alternative risk transfer structures.
Contractual Risk Transfer Advisory
Reviews certificates of insurance, additional insured endorsements, and indemnification wording so risk sits with the right party.
Waiver & Release Consulting
Guidance on drafting, administering, and retaining participant waivers that hold up jurisdiction by jurisdiction.
Risk Management & Loss Control
Year-round risk management delivered through Higginbotham Day Two Services®, including safety review, compliance support, and incident response.
Claims Advocacy & Crisis Readiness
365-day claims advocacy plus pre-loss readiness, including written incident-response plans and pre-arranged crisis communications support.
Coverage Adequacy & Contract Audit
A structured review comparing carried limits against the contractual insurance requirements imposed by customers, landlords, and municipalities.
Simplified Onboarding
A single digital intake that replaces duplicate-application paperwork across the full coverage portfolio.
Dedicated Service Team
Direct access to a dedicated specialty team, the same people who place, service, and advocate for your account.
Exclusive Member Discounts
Member-only pricing and program incentives for IAAPA members across covered lines and program-related services.
OUR INSURANCE SOLUTIONS
Insurance Designed for the Global Attractions Industry
IAAPA Insurance Solutions is built on three core commitments—helping IAAPA members manage risk, protect their people and property, and strengthen their operations.
BUILT FOR THE INDUSTRY
Coverage forms, specialty market access, and risk support built for the attractions industry.
ENDORSED BY THE INDUSTRY
The insurance program your association built, aligned with attractions industry global standards and best practices, and available to U.S.-based IAAPA members.
BACKED BY HIGGINBOTHAM
Delivered through the 18th-largest broker in the United States, with 140+ offices and the specialty market relationships this industry requires.
FAQ
Frequently Asked Questions
What is IAAPA Insurance Solutions?
Who is it for?
Can you place classes other markets have declined?
Do I have to move all my insurance to the program?
Will my rates be lower?
Is this just one type of coverage?
What types of insurance are available?
Why go through the program instead of buying coverage on my own?
How does the program handle a serious incident?
Do you help with risk management and safety, or just placement?
Are there benefits beyond insurance coverage?
How does IAAPA benefit from this program?
I’m a supplier, not an operator. Is this for me?
How do I get started?
Still have questions? Whether it’s about coverage, market access, or how the program works for your specific operation, our team is ready to help.
Bring Us the Account Another Broker Turned Down
Hard-to-place is where this program does its best work.
NATURAL & ADVENTURE ATTRACTIONS
Adventure activity coverage, aviation placement, and waiver consulting for operators standard markets exclude outright.
What Makes This Risk Different
Adventure operators take guests deliberately into higher-risk environments — heights, fast water, remote terrain, aircraft — because the thrill is the product. Standard commercial markets respond with blanket exclusions for most adventure activities, which pushes this constituency into specialty and surplus lines by necessity rather than choice. Falls from height are the most catastrophic single-event risk: a harness, anchor, cable, or guide error at height produces spinal cord injuries, brain injuries, or fatalities, and those claims are severe and heavily litigated.
Several exposures sit entirely outside a standard program. Aviation — helicopter, balloon, and small aircraft tours — is a separate specialty market governed by FAA rules that cannot be added to a commercial policy. Equine operations require a dedicated market. Remote sites face EMS response times measured in tens of minutes to hours, making wilderness first aid certification, satellite communication, and written emergency action plans core underwriting factors. And roughly a third of U.S. states have no regulatory framework at all for ziplines and ropes courses, leaving operators to lean on ACCT, PRCA, and global industry standards (ASTM, EN, ISO) — and on their insurance partner.
COVERAGE FOR THIS CLASS
What We Write for Natural & Adventure Attractions
Guest & Public Liability
Commercial General Liability
The foundation liability policy, written on forms shaped to guest operations, special events, and high guest density rather than generic commercial general liability.
Umbrella / Excess Liability
The layer that determines whether a catastrophic claim ends the business. Towers are built from the excess down to match the severity this industry faces.
Participant Legal Liability
Covers injuries sustained during the activity itself, the exposure standard premises general liability does not reach.
Ride & Attraction Liability
Covers liability arising from mechanical and non-mechanical rides and attractions. Underwriters evaluate adherence to global industry standards (ASTM, EN, ISO), engineering tolerances, and state inspection requirements.
Aquatic & Water Park Liability
Addresses drowning and near-drowning claims, lifeguard staffing and certification standards, and CDC Model Aquatic Health Code compliance.
Sexual Abuse & Molestation (SAM)
Provides a separate limit with its own aggregate, so a SAM claim does not erode the general liability limit. Essential for any venue serving minors.
Workforce & People
Workers' Compensation
Built for the mix of seasonal, J-1, and full-time staff and the elevated class codes attractions carry, coordinated with return-to-work programs.
Accident Medical Coverage
First-party medical coverage for participant and guest injuries that resolves smaller claims outside the liability program.
Employee Benefits
Full-spectrum benefits including group health, dental, vision, life, and pharmacy, coordinated alongside property and casualty placement.
Payroll & HR Support
Outsourced payroll, HR administration, and compliance support for operators without an in-house HR function.
Background Screening
Compliant screening for high-volume seasonal hiring, including the more rigorous screening carriers require for staff working with children or animals.
Property, Equipment & Continuity
Aviation Liability
For helicopter, balloon, or small-aircraft tour operations, a separate specialty market governed by FAA regulations.
Equipment Breakdown
Covers sudden and accidental breakdown of mechanical and electrical equipment essential to operations, including repair or replacement costs and resulting loss of income.
Business Interruption
Protects revenue when a covered loss forces a closure or operational pause, built around this industry's seasonal revenue concentration.
Event Cancellation & Weather Contingency
Protects revenue and sunk costs when severe weather or public-health events force a closure or cancel a signature event.
Inland Marine / Equipment Floater
Covers safety-critical equipment and products in transit, written against documented inspection and replacement cycles.
Risk Management & Member Services
Captive Insurance & Alternative Risk Transfer
Gives qualifying, well-run operators access to captive and alternative risk transfer structures.
Contractual Risk Transfer Advisory
Reviews certificates of insurance, additional insured endorsements, and indemnification wording so risk sits with the right party.
Waiver & Release Consulting
Guidance on drafting, administering, and retaining participant waivers that hold up jurisdiction by jurisdiction.
Risk Management & Loss Control
Year-round risk management delivered through Higginbotham Day Two Services®, including safety review, compliance support, and incident response.
Claims Advocacy & Crisis Readiness
365-day claims advocacy plus pre-loss readiness, including written incident-response plans and pre-arranged crisis communications support.
Coverage Adequacy & Contract Audit
A structured review comparing carried limits against the contractual insurance requirements imposed by customers, landlords, and municipalities.
Simplified Onboarding
A single digital intake that replaces duplicate-application paperwork across the full coverage portfolio.
Dedicated Service Team
Direct access to a dedicated specialty team, the same people who place, service, and advocate for your account.
Exclusive Member Discounts
Member-only pricing and program incentives for IAAPA members across covered lines and program-related services.
OUR INSURANCE SOLUTIONS
Insurance Designed for the Global Attractions Industry
IAAPA Insurance Solutions is built on three core commitments—helping IAAPA members manage risk, protect their people and property, and strengthen their operations.
BUILT FOR THE INDUSTRY
Coverage forms, specialty market access, and risk support built for the attractions industry.
ENDORSED BY THE INDUSTRY
The insurance program your association built, aligned with attractions industry global standards and best practices, and available to U.S.-based IAAPA members.
BACKED BY HIGGINBOTHAM
Delivered through the 18th-largest broker in the United States, with 140+ offices and the specialty market relationships this industry requires.
FAQ
Frequently Asked Questions
What is IAAPA Insurance Solutions?
Who is it for?
Can you place classes other markets have declined?
Do I have to move all my insurance to the program?
Will my rates be lower?
Is this just one type of coverage?
What types of insurance are available?
Why go through the program instead of buying coverage on my own?
How does the program handle a serious incident?
Do you help with risk management and safety, or just placement?
Are there benefits beyond insurance coverage?
How does IAAPA benefit from this program?
I’m a supplier, not an operator. Is this for me?
How do I get started?
Still have questions? Whether it’s about coverage, market access, or how the program works for your specific operation, our team is ready to help.
Bring Us the Account Another Broker Turned Down
Hard-to-place is where this program does its best work.